Entrepreneurship Institute

Experience Entrepreneurship First Hand.

Gain a 360 degree perspective on the start-up world while planning and launching your own business.  Meet and engage with successful entrepreneurs, tour start-up companies at different stages of development, learn key principles of entrepreneurial marketing and personal branding and identify market opportunities. Put it all into practice by planning, pitching, and launching a start-up by the end of the week.

At a Glance


Dates: July 12-17, 2020 or July 26-31, 2020

Eligibility: Rising sophomores, juniors, and seniors in high school and incoming college freshmen

Program Length: 1-week sessions

Program Tuition: $2,350

Location: Winston-Salem, NC – Wake Forest University

Day or Overnight Program: Overnight

*Courses carry no secondary school or college credit. Upon completion of the program, an official Wake Forest University certificate of achievement will be awarded to all Entrepreneurship Institute participants.

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What You’ll Experience

Topics Covered

  • Business Ideation
  • Design Thinking
  • Market Research
  • Pitching Your Idea
  • Entrepreneurial Marketing/Personal Branding
  • Product Launch

Hands-On Experience:

  • Visit start-ups and meet the founders
  • Tour business accelerators and incubators
  • Create your own start-up
  • Participate in a hands-on start-up competition

*Hands-on experiences are subject to change.

Entrepreneurship Institute Costs:

Winston-Salem Campus (Overnight Program) | $2,350

A Day in the Life

  • 8:00 – 9:00 am – Arrive and Breakfast
  • 9:00 – 9:30 am – Welcome and Program Introduction
  • 9:30 – 10:00 am – Innovation Presentation
  • 10:00 am – 12:00 pm – Tour Local Start-Up Company
  • 12:00 – 1:00 pm – Lunch
  • 1:00 – 2:00 pm – Workshop: Introduction to Entrepreneurial Marketing/Personal Branding
  • 2:00 – 3:30 pm – Marketing and Market Research for Your Business
  • 3:30 – 4:00 pm – Outline Entrepreneurship Group Project and Group Project Workshop
  • 4:00 – 4:30 pm – Debrief
  • 4:30 – 5:00 pm – Walk to the Pit
  • 5:00 – 6:00 pm – Dinner
  • 6:30 – 7:30 pm – Evening Activities
  • 7:30 – 9:00 pm – Free Time
  • 9:00 – 10:00 pm – Prepare for Bed
  • 10:00 pm – Lights Out

*This “A Day in the Life” sample schedule is subject to change. 

Head shot of Entrepreneurship Institute Academic Leader

Dr. Jennifer Bennett

Academic Leader, Entrepreneurship Institute

Jennifer Bennett, Ed.D, is the Communication and Program Director for the Center for Entrepreneurship at Wake Forest University where she works to expand and cultivate the Center’s brand through marketing, social media, events, and teaching Entrepreneurial Marketing.

After spending years helping entrepreneurs and organizational leaders build their personal and professional brands, Jennifer specializes in creating visibility through a unique voice and message. It’s through that unique voice and message that allows organizations to be different in a world that is inundated with marketing noise.

Jennifer is an author, has worked with a Forbes top 20 social media influencer and has been featured in Huffington Post, as well as a variety of other media outlets.

In her free time, Jennifer enjoys reading, hiking and traveling to new places.