Business Institute

The Business Institutes (Winston-Salem) are full! Waitlists have been implemented. Please register for the waitlist through your online student status page.

Swim with the sharks who know how to create and seize opportunity in ponds large and small.

Develop practical skills and the ability to think critically while gaining valuable exposure to important business topics and methods of analysis. Students will be exposed to the essential aspects of business needed to launch and run a company, to include: finance, human resources, management, marketing, and operations. In addition to working alongside experienced faculty and collaborating in teams, this institute ends with a ‘Shark Tank’ product presentation, in which students pitch ideas to potential investors showcasing the knowledge they gained throughout the week.

At a Glance

Dates: June 23-28, 2019 and July 14-19, 2019

Eligibility: Rising sophomores, juniors, and seniors in high school and incoming college freshmen

Program Length: 1-week sessions

Program Tuition: $2,350

Location: Winston-Salem, NC – Wake Forest University Reynolda Campus

Residential or Non Residential: Residential

*Courses carry no secondary school or college credit. Upon completion of the program, an official Wake Forest University certificate of achievement will be awarded to all Business Institute participants.


What You’ll Experience

Topics Covered

  • Finance
  • Strategy
  • Marketing
  • Operations
  • Organizational Behavior
  • Business Law

Hands-On Experience:

  • Group presentation of a business case study
  • Work with WFU business professors and business experts
  • Participate in interactive discussions on business-related topics
  • Improve team-building and project management skills
  • Visit area companies and talk with executives
  • Engage in discussion with global business leaders
  • Meet with young entrepreneurs who started their businesses while in college

*Hands-on experiences are subject to change.

Business Institute Costs:

Reynolda Campus (Residential Program) | $2,350

A Day in the Life

  • 8:00 – 9:00 am – Arrive and breakfast
  • 9:00 – 9:30 am – Welcome and program introduction
  • 9:30 – 10:30 am – Workshop: Understanding business models
  • 10:30 – 11:30 am – Visit HanesBrands: The building of the champion brand
  • 11:30 am – 12:30 pm – Lunch
  • 12:30 – 1:00 pm – Panel discussion: Young entrepreneurs
  • 1:00 – 2:00 pm – Accounting: Understanding the basics
  • 2:00 – 3:00 pm – Activity: Investment simulation
  • 3:00 – 4:00 pm – Public and presentational speaking
  • 4:00 – 4:30 pm – Disc assessment and personality profile
  • 4:30-5:00 pm – Debrief for next day
  • 5:00 – 6:00 pm – Dinner
  • 6:30 – 7:30 pm – Evening activities
  • 7:30 – 9:00 pm – Free time
  • 9:00 – 10:00 pm – Prepare for bed
  • 10:00 pm – Lights out

*This “A Day in the Life” sample schedule is based upon the 2018 curriculum and is subject to change.

Steve-Lineberger-Headshot1Steve Lineberger

Academic Leader, Business Institute

Steve Lineberger is a veteran senior executive from Winston-Salem, NC, and holds BA and MBA degrees from Wake Forest University. Steve’s educational focus and early career achievements were in the area of strategic marketing, and his combination of leadership excellence and strategic acumen led him into his first division President position at the age of 33. His accomplishments and responsibilities have crossed multiple industries and enterprise sizes, and his executive posts have included : CEO, Sara Lee Casualwear and Footwear (now HanesBrands) where his corporate division won a Walmart Vendor of the Year Award and multiple retail industry awards; Krispy Kreme President of US Stores in which he helped turnaround a troubled and struggling public company; President, ABT Power Management in which he helped a small private and founder-owned company prepare for scalability and sale; and Chief Operating Officer for First Presbyterian Church in Winston-Salem. Steve now serves as President of Winston Starts, a new business incubator; Academic Leader for the Wake Forest Summer Business and Entrepreneurship Institute; and CEO of Sneez, a startup mobile app that uses participatory surveillance to track illness outbreaks. For the past 35 years, Steve has been at the helm for publicly held, privately held, startup and non-profit enterprises with staffing from 2 people to 15,000 people, and knows the leadership challenges of building competent organizations and leveraging marketplace advantages in both small, thinly resourced startup environments and large, highly resourced environments.

Michael-Baughn Michael Baughan

Academic Leader, Business Institute

Michael B. Baughan is Founding Partner of Osprey Capital, where he provides private investment and strategic advisory services to aerospace and industrial manufacturing and services companies. He also assists private equity sponsors with a variety of portfolio company initiatives, and serves on the executive board of ATL Partners in New York. He previously served as Chairman of Noranco Inc, a global manufacturer of aerospace components and assemblies, which was successfully sold to PCC / Berkshire Hathaway in 2015, and as chairman of the board of trustees of Novant Health, a $3.5B integrated healthcare system in the southeastern US. In addition, Mr. Baughan serves on several nonprofit boards, including the UVA Curry School of Education. From 2005 through 2010, Mr. Baughan served as President and Chief Operating Officer of B/E Aerospace, Inc., a publicly traded global supplier of aircraft cabin interior products and aerospace consumables. Prior to that, he served as SVP/GM of the company’s Commercial Aircraft Segment and Group VP/GM of Seating Products. During his years at B/E Aerospace, Mr. Baughan helped transform the company from a small domestic manufacturer to a highly profitable global industry leader with an enterprise value of over $5 billion. Earlier in his career, he served as President of AET Systems, Inc. and in various roles at The Boston Company (American Express) and Dow Chemical. Mr. Baughan earned a B.A. in economics from the University of Virginia and an MBA from Harvard Business School. He is an instrument rated pilot, and lives in Winston-Salem, NC with his wife, Julie, and three sons.