Business & Entrepreneurship Institute

Makers of the next big thing.

Develop practical skills and the ability to think critically while gaining valuable exposure to important business topics and methods of analysis. In addition to working alongside experienced faculty and working in teams, this institute ends with a product presentation by students to potential investors encompassing what they learned throughout the week.

At a Glance


Dates: June 12th – 16th or July 17th – 21st (Charlotte)

June 18th – 23rd  or July 16th – 21st or July 30th – Aug 4th (Winston-Salem)

Eligibility: Rising sophomores, juniors, seniors in high school and incoming college freshmen

Program Length: 1 week sessions

Program Tuition: $1,450 (Non Residential) | $2,250 (Residential)

Location: Charlotte Campus (Nonresidential) | Reynolda Campus (Residential)

Residential or Non Residential: Non Residential and Residential

*Courses carry no secondary school or college credit. Upon completion of the program, an official Wake Forest University certificate of achievement will be awarded to all Business & Entrepreneurship Institute participants.

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What You’ll Experience

Topics Covered

  • Finance
  • Strategy
  • Marketing
  • Operations
  • Organizational Behavior
  • Entrepreneurship and Innovation
  • Business Law

Hands-On Experience:

  • Group presentation of a business case study
  • Work with WFU business professors and business experts
  • Participate in interactive discussions on business-related topics
  • Improve team-building and project management skills
  • Visit area companies and talk with executives
  • Engage in discussion with Charlotte area business leaders
  • Learn investing through simulation and a visit to the trading floor
  • Meet with young entrepreneurs who started their businesses while in college

Business and Entrepreneurship Institute Costs:

Charlotte Campus (Non-Residential Program) | $1,450

Reynolda Campus (Residential Program) | $2,250

A Day in the Life

Charlotte Campus Schedule – Why Pursue a Career in Business?

  • 9:00-9:30 am – Arrival, Light Breakfast, Journal Writing
  • 9:30-10:30 am – Workshop: Understanding Business Models
  • 10:30-11:00 am – Marketing Case Study
  • 11:00-11:30 am – Guest Lecturer: Global Business Perspectives
  • 11:30 am-12:00 pm – Lunch
  • 12:00-1:00 pm – Panel Discussion: Young Entrepreneurs
  • 1:00-2:00 pm – Accounting: Understanding the Basics
  • 2:00-3:00 pm – Visit Trading Floor
  • 3:00-4:00 pm – Activity: Investment Simulation
  • 4:00-4:30 pm – Guest Lecturer: IT Infrastructure and Business

Winston-Salem Campus Schedule – Why Pursue a Career in Business?

  • 8:00 am – Breakfast in the Wake Forest Dining Hall (“the Pit”)
  • 9:00-9:30 am – Icebreaker
  • 9:30-10:30 am – Workshop: Understanding Business Models
  • 10:30-11:00 am – Marketing Case Study
  • 11:00-11:30 am – Guest Lecturer: Global Business Perspectives
  • 11:30 am-12:00 pm – Lunch
  • 12:00-1:00 pm – Panel Discussion: Young Entrepreneurs
  • 1:00-2:00 pm – Accounting: Understanding the Basics
  • 2:00-3:00 pm – Visit Trading Floor
  • 3:00-4:00 pm – Activity: Investment Simulation
  • 4:00-4:30 pm – Guest Lecturer: IT Infrastructure and Business
  • 4:30-5:30 pm – Break
  • 5:00 pm – Dinner in the Wake Forest Dining Hall (“the Pit”)
  • 6:00 pm – Winston-Salem Dash baseball game
  • 9:00 pm – Free time in the dorms
  • 10:00 pm – Room check by Summer Immersion Program Staff

entrepreneurship-2Steve Lineberger

Academic Leader, Business & Entrepreneurship Institute (Winston-Salem)

Steve Lineberger is a veteran senior executive from Winston-Salem, NC, and holds BA and MBA degrees from Wake Forest University. Steve’s educational focus and early career achievements were in the area of strategic marketing, and his combination of leadership excellence and strategic sensibility led him into his first division President position at the age of 33. His accomplishments and responsibilities have crossed multiple industries and enterprise sizes, and his executive posts have included : CEO, Sara Lee Casualwear and Footwear (now HanesBrands) where his corporate division won a Walmart Vendor of the Year Award and multiple retail industry awards; Krispy Kreme President of US Stores in which he helped turn around a troubled and struggling public company; President, ABT Power Management in which he helped a small private and founder-owned company prepare for scalability; and Chief Operating Officer for First Presbyterian Church in Winston-Salem. Steve has been at the helm for publicly held, privately held, and non-profit enterprises with staffing from 25 people to 15,000 people, and knows the leadership challenges of building competent organizations and leveraging marketplace advantages in both small, thinly resourced environments and large, highly resourced environments. Steve’s 34 years of strategic marketing and senior executive experience make him an ideal resource for teaching myriad business topics, consulting with struggling enterprises, coaching senior executives, and mentoring young professionals.

entrepreneurshipTom Ondrof

Academic Leader, Business & Entrepreneurship Institute (Charlotte)

On January 1, 2014, Tom Ondrof assumed the role of Executive Vice President Business Development, Compass Group North America. From 2010-13, Tom held the position of Chief Strategy Officer. He was Chief Financial Officer of Compass Group North America from 1999 until 2010. During 2002-03, Ondrof was Director of Investor Relations for Compass Group PLC based in London, England. Prior to 1999, he served as Corporate Controller and Director of Financial Planning.

Before joining Compass Group in 1991, he worked for ITT in Stamford, Connecticut and also for PriceWaterhouseCoopers in Atlanta, Georgia. Ondrof has more than 22 years of experience in strategic and financial planning, acquisitions and divestitures. He received his accounting degree from Wake Forest University and an MBA from the University of Georgia. He is a Certified Public Accountant and also holds a Certified Management Accountant designation. Ondrof is married with three children and resides in Charlotte, NC.